According to Thurrott, even though, it’s unclear the reason of the change, the rebranding may be the beginning of a more significant transition. Microsoft recently stopped offering the 12-month subscription of Xbox Live from its official site, and it’s believed that the company is planning to retire the Xbox Live Gold service. If true, it’s likely that Game Pass will be the way forward to play online using the platform. Xbox Live Gold currently cost $9.99 per month, and Game Pass is also $9.99 per month. The ultimate subscription of Game Pass is $14.99 per month, and it includes Games Pass for PC as well as xCloud (when available). Although it won’t cost you more than the Xbox Live Gold subscription per month, the service will be more expensive if the company doesn’t offer a discount with a 12-month subscription. Currently, Xbox Live Gold costs $9.99 per month, but if you purchase a 12-month subscription, it only costs $59.99 per year. Update August 4, 2020: Microsoft has officially said that it has changed the logo design for “Xbox Game Pass” dropping the “Xbox” word from the title, but the name will continue to be same. This means that there’s no new name or changes to the service. All content on this site is provided with no warranties, express or implied. Use any information at your own risk. Always backup of your device and files before making any changes. Privacy policy info.